Friday, July 2, 2010


First things first, what is a 'QR-code' actually? Well, according to the Xtracked Jargon Buster, a QR-code is a two-dimensional barcode which can be scanned by a camera phone equipped with the correct reader software. This QR-code, or 'Quick Response' code, can then be converted into a URL, which for example enables you to quickly download Xtracked Mobile without typing.

Check out this Wikipedia article to learn more about QR-codes, their standards, storage capacity and variants. Visit the Kaywa QR-code Generator to try it out for yourself, or just download their Reader to scan the Quick Response code below.

Xtracked QR-code

Thursday, July 1, 2010

Xtracked flyer

What you gotta love about flyers is that they are inexpensive to produce and are regarded as a very effective form of direct marketing. To let people in the Netherlands know about Xtracked, we created this postcard size Dutch flyer. It's easy to hand out at sports events and due to it's size it's just as easy to take with you while participating. Roughly translated into English, the catch phrase on the front says something like 'Track your trips for free?'. When interested, people will flip to the back, where they can learn more about Xtracked and it's features. We've included both sides of the flyer below, even though they're in Dutch we're sure you'll get the picture.

Gratis je ritten vastleggen?

Xtracked is gratis, altijd je laatste rit online. GPS ritregistratie, voor de mobiele telefoon. Uitgebreide analyse, met grafieken en statistieken. Ritrapportage per dag, helder en betrouwbaar. Eenvoudig op weg, in slechts drie stappen. Energiezuinig, de beste stand-by tijd.